Our story
Built by the team behind Oodle Car Finance
From nothing to £4bn+ in originations. The UK's leading non-bank auto lender. Now we're building what comes next.
Jonny Clayton
CEO
Phillip Williams
CCO
James Lippett
CTO
Suma Bhattacharya
CPO
We lived this industry — the dealers, the lenders, the customers, the friction, the opportunity. And two years ago we saw something that convinced us to do it all again.
Our thesis
Something has shifted.
AI agents are breaking the assumption that customers will always start by searching. For twenty years, the customer journey followed one predictable pattern. That pattern is ending.
AI-driven traffic to retail sites, year on year
weekly ChatGPT users — not searching, shopping
average car research — compressed to one conversation
“Not the one with the biggest catalogue.
The one with the best agent.”
See what Bobi can do for your dealership.
Free to start. Live on your website by morning.